Saturday, November 28th, 2009 at
6:53 am
In my last post called “Creating Community, Not Followers – a Social Media Rant” I asked you if you were using social media as part of your marketing/advertising strategy. This is part two of this social media series – and why you should be creating a community – not a list of followers – in your business… Read the rest of this entry
Sunday, August 9th, 2009 at
7:58 pm
Are you using social networking or social media in your marketing mix?
If so, you probably know that twitter was recently the victim of a DOS (Denial of Service) attack. Earlier today I read a blog post by Michelle MacPherson – an expert in social media networking – called Why Social Media Sucks, which got me thinking about it – especially because right now it’s the “next big thing” and it seems like everyone and their brother is on the bandwagon about how social media can make or break your business.
It’s no secret that the world of media and marketing has changed. Read the rest of this entry
Thursday, July 9th, 2009 at
4:49 pm
If you’re not using your emails to your prospects, customers and clients as an opportunity to start a conversation, you’re losing more than money. You’re also losing an opportunity to create an on-going dialog where they tell you what they like – and don’t like – about your brand, your products and your services.
And you’re putting your business’s good name at risk – because any time there’s a problem, if your customers don’t think you’re listening to them, they’ll happily go out onto the Internet highway and tell as many people as they’re connected with to stay away from you.
The good news is, it’s not that difficult to turn your autoresponder program – and your emails – into a two-way dialogue that ends up building a better relationship between you and your clients. The first thing to remember is the copy itself. Make sure you’re using the right “voice” – it needs to be authentic and real and, even if it’s written by a copywriter, should make each person reading it feel like you’ve written it just for them. Keep your emails conversational and interesting. Let a little of your personality show through. Let people feel like they’re getting a look “behind the scenes” from time to time. Everyone likes to feel like they’re part of the “inner circle” – and the more special they feel, the more trust and loyalty you’re going to inspire – and the better relationship you’ll be building. Read the rest of this entry
