We all know that we need to use Search Engine Optimization to send more traffic to our Websites and help bring the best, high-paying clients to our doors. But knowing exactly what SEO tactics are right for your Website can be confusing – which is why I wrote this article for you.

The Source of 80 Percent of Your Traffic Comes from Here

Did you know that for most businesses – about 80 percent of the traffic coming to your Website comes from the 3 major search engines – Google, Yahoo! and MSN?

That’s great news – because it means people can find you easily.

It’s also bad news – because if you don’t understand how to optimize your Website for the search engines – and yet still make it interesting and relevant for the people who are searching for you – then you’re likely to be lost in the crowd – hidden in and among your competition.

Can You Do Search Engine Optimization Yourself? Should You?

One of the biggest problems many entrepreneurs and business owners have is time.  There are only so many hours in a day, and you’re already working longer and harder than you want to be sometimes.

The second biggest problem is that people aren’t not sure what they should do – and what they should stay away from – because you don’t want to do something that ends up making things worse, and hurting your SEO.

And finally, the third biggest problem with DIY SEO is that people aren’t even sure if they CAN optimize their Website or Blog for the search engines, because it seems really complicated and scary.

Why You May Be Experiencing SEO Overload

And of course, it only gets more confusing when every so-called expert has a different idea of what steps to take when you’re just getting started. So you may have bought a book or ebook, or subscribed to someone’s blog RSS, or started reading different special reports – and what you end up with is a bunch of confusing and contradictory information which leaves you more confused than you were when you started.

So it’s pretty easy to find yourself in “information overload” – a state which leaves you worse off than when you started thinking about whether or not you should try to optimize your Website or blog in the first place.

And for many entrepreneurs and business owners, they just decide to leave things as they are, and move on to the next item on their To Do List, which never seems to get any smaller anyway.

DIY (Do It Yourself) Search Engine Optimization

And that’s why we’ve written this three-part article for you. My team has done all the research, we’ve checked out the experts – and the “so-called” experts’ Websites, and we’ve taken all the best information about Search Engine Optimization, cut through the fluff and the nonsense, and distilled it into an easy-to-understand and easy-to-follow – checklist. (I’ll tell you how you can get your own copy of the checklist in just a minute.)

A Definition of Search Engine Optimization

But lets start with a simple definition of search engine optimization, so we’re both on the same page, and there’s no confusion:

Search engine optimization (SEO) means structuring your Website or Blog both on the site itself – (online optimization) and out in the internet (called offline optimization) in a way that opens your Website to the search engines.

When done correctly, your SEO strategy can actually improve your Website’s chances of being found and placed as close to the top of the list as possible when someone searches for your chosen keywords.

The good news is, you don’t have to be an SEO expert to get started right away – just a few simple changes will have significant results.

A Review of the Best Search Tools and Optimization Areas

The second part of this article will review the best search tools and tells you which areas of your Website or blog you can optimize that will have the biggest impact on where your site shows up when sometimes types a question on a search engine, using your chosen keywords.

The bottom line is, there are simple steps you can take to optimize your Website or blog for the search engines, and improve your chances of getting ranked highly so more of your clients, customers and fans can find you easily.

I mentioned I’ve put together an SEO checklist for you.  You can get that simply by signing up for my free newsletter.  I’ve added it as a bonus to the subscription.  The checklist takes you by the hand and walks you through the most basic steps you can take to do your own search engine optimization on your Website or blog.  If you already have a Webmaster or IT or “techie” person who’s handling your SEO optimization, chances are they’ve already done this.  But having the checklist takes the “mystery” out of it for you, and puts you on the same page.  And gives you an idea of what needs to be done next, if you’re not happy with the traffic you’re currently getting.

If you don’t have someone doing your SEO for you, this shows you what you can do yourself – and saves you from paying someone to do the basic stuff. That way you can get more bang for your buck and hire someone to do the more complicated things that will add an additional layer to your SEO strategy and ability to get more traffic to your site.

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