Here’s one of my favorite sayings about publicity and having a marketing strategist on your side, helping to promote you and your business, your book, your next album or project…

Marketing Strategist: If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground’ — that’s advertising.

If you put the sign on an elephant and walk him into town — that’s promotion.

If the elephant walks through the mayor’s flowerbed — that’s publicity.

If you can get the mayor to laugh about it — that’s public relations.

And if you planned the elephant’s walk — that’s marketing.”

At “In Your Face Publicity, we ‘plan the elephant’s walk’ for your business.

So what does that mean to you?

It means we help you get the publicity and recognition you want and deserve.

We understand what it takes to create a successful publicity campaign -

1. We know what makes a story newsworthy, and we can help you take yours from bland and boring to polished and powerful.

2. We understand what works, what doesn’t and what the right kind of formats, leads and information will make your story pop and stand out from the crowd.

3. We take the facts and frame them into a story that grabs the reader’s attention, arouses their interest, flames their desire and moves them to act because it’s told in the way people expect good stories to be told, and has the framework and foundation that meets their expectations.

But we go further than just being able to write a good, solid media release.

We find out where your ‘ideal’ customers, clients or fans are hanging out… What they’re saying, what they’re thinking, what they’re hoping for… And we position you, your products or services or your book as the solution to their problems, the answer to their questions, the “fantasy” they have in their head – the movie playing in their mind… brought to life.

We help you create a media database filled with the names, contact information and preferred contact method – of the people who are the most likely to be interested in your story.

Want to find out more?  Or tell us your story and see how we can help you?  Click the “Contact Us” link right now, and let’s talk!