Okay, so if you’re following along with our Book Marketing Plan, you’ve figured out what your book’s ‘universe’ is.  You know who your book is targeted towards, who your readers are and where they’re hanging out, and who your potential partners are.  (This works whether your book is fiction or non-fiction.)  If you missed that post, you can find it here: Book Marketing Plan Step 1:

So now it’s time to get to Step 2 of the Book Marketing Plan.  Step two is all about choosing your topics.  This is pretty self-explanatory.  What’s the subject of your book?  What topics are related to your subject matter?

You want to choose between 6 and 12 Main Topics.  Your topics need to relate directly to the subject matter of your book, and they should be the most important ones you can think of.

Your topics need to be ones that you, yourself, are passionate about. (Because you’re going to blogging and writing about them for a long time – so if they don’t hold your interest, it’s going to get pretty boring pretty quickly). Your topics also need to be ones that your readers and target market are interested in, too, for obvious reasons.

Once you’ve chosen your topics, it’s time to start thinking about sub-topics. But, there’s something even more important you need to do first…

Start by getting organized

Since you’re going to be marketing your book for several months – or longer, it’s better to get organized right now.  Because the longer you’re promoting your book, the easier it’s going to be to get lost and disorganized – especially since you’re going to be promoting your book on more than one site and in more than one way.

The Tools and Resources an Author Needs to Organize their Book Marketing Campaign

Figuring out what tools you need to organize your book marketing campaign can drive you crazy – and right into the poorhouse, if you’re not careful!

Which is why Hannah and I are sharing our strategy with you on this blog, and showing you the tools we use – and the results we get.

So stay tuned for tomorrow’s post, when we share the only essential tools you need to put together your own book marketing plan and promote your book!

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