Are you wondering if you need the services of a copywriter? Contact me now, if you’d like to schedule a free, no-obligation copywriting services consultation.

At the heart of any successful business – whether you run one of the largest Fortune 100 companies or you’re a solo-preneur who’s running your business from home – is your ability to effectively communicate the answer to two core questions:

1. What is your unique position in your market?
2. What is your sustainable, authentic competitive advantage?

How you answer these two questions – and ensure that the same message is communicated across all levels of your business – is vital to your success. And it’s what is ultimately going to determine how long you stay in business and how much money you make.  It’s also going to be difference of living your dreams – or waking up one day and realizing that you’ve failed.

Why?

Because what you say and how you say it determines if your market chooses to do business with you – or somebody else.

One way to create your authentic message – which is unique to you and really does differentiate you from the crowd  – is to use the copywriting services of an expert copywriting and brand specialist.

But here’s the biggest problem with most copywriting services

The biggest problem with choosing a copywriter who offer traditional copywriting services – the type where you hire a freelance copywriter to create some Website copy, or a new brochure, or a case study, or an annual report, etc. is simple:

There is a huge amount of NOISE out there, that your market is trying desperately to filter out.

They are getting BOMBARDED with advertising and marketing messages every single day – if not every single hour of every single day.

And when you hire most copywriters, they’re going to use traditional branding and marketing approaches – with maybe a little SEO thrown in for good measure.

But to your market – this is just more of the SAME – the same thing they’re seeing in their email in-boxes, the same thing they’re getting in the mail, the same thing they’re seeing online, the same thing they’re seeing when they open a newspaper or magazine, or drive by a billboard.

So you have to ask yourself… When one of your potential customers or clients gets your message – what are they going to do about it?  Does your message stand out from the crowd?  Does it make them stop and think? Do they even READ it? Or is it just more ‘noise’ – another tiny bit of advertising in the blizzard that’s hitting them already – something they brush off,  throw away and forget about two seconds later as they go on with their day?

Ready to find out more? click the red link to schedule your no-cost, no-obligation copywriting services consultation now.

How our copywriting services are different

Over the last five years, after working with almost 100 clients, I discovered that the reason many of my clients’ messages didn’t stand out from the crowd, weren’t effectively differentiating them from the competition, and didn’t get their prospects to click a link, send an email or make a phone call – all had to do with not having an unique and authentic core message.

Most of my clients didn’t understand how to ‘dig deep’ and discover the ‘hidden gems’ in their businesses, their products or services – the things that communicate the real reasons they’re different from the other guys.

Sometimes they’d even gone through the process of creating a USP (Unique Selling Proposition), and a mission statement and even a tag line or logo design or redesign. They’d done the whole ‘branding’ thing…

The problem was, nothing much had changed.

And they were left feeling like ’something was still missing’ – but not really understanding what or why.  (Which is obviously very frustrating.)

Tired of feeling that way? Click the link (in red) to schedule your no-obligation, no-cost copywriting services consultation.

And that’s why our Core Message Copywriting Services may be just what you’ve been looking for.

All of our copywriting services, Core Message WritCoSultant© Programs, Small Group Intensives, Workshops and One-on-One consulting services have been carefully and purposefully designed.  You won’t find anything close to them with mainstream ‘order taking’ copywriters or ‘temp’ freelancers who offer traditional copywriting services.

Our signature ‘Core Message’ approach is completely customized to meet your goals and objectives. And the result is, you come away from the very first laser-focused session knowing what really makes you different, what your company’s core strengths are, and what your strongest brand position is…

Then I get to work on creating your core message – the one that’s powerful, authentic and uniquely yours. It goes beyond traditional marketing, beyond basic branding. When they see it, your core message not only grabs the attention of your prospect – it resonates with them on a deep and almost primal level.

And the end result is, all the other noise and distractions and sales messages fade away… Your prospect focuses only on what you’re saying and what they need to hear to make a decision to buy from you.

Imagine the satisfaction of knowing – without a shadow of a doubt – what makes your business different. Understanding what its unique strengths and opportunities are.  And  being able to communicate – with absolute clarity – the right message at the right time to the right people. You’ll enjoy an amazing feeling of confidence, resilience and a renewed sense of purpose. And of course, there’s the added benefit of creating more sales, watching your profits skyrocket and building better relationships with your customers, clients and team!

Click the link and schedule your free copywriting services consultation, and lets talk about your copy, your clients and what you want them to do as a result of reading your copy.

Here’s a list of the copywriting services we provide:

Online Marketing Materials:

• Sales pages
• Landing pages
• Website copy and content
• Blogs
• Catalogs
• Newsletters
• Email blasts, broadcasts, series and sales
• Special reports
• Annual reports
• White papers
• Case studies
• Presentations
• Speeches
• Workshop or Training materials (everything from Registration to Presentation)
• Video, Podcasting and Online Radio scripts
• Media Releases
• Online newsroom content
• Interview questions
• Articles
• PowerPoint or Keynote presentations
• Worksheets, evaluations, workbooks
• Rewriting or repurposing current content

To find out more, and to book your  copywriting services consultation (it’s free and there’s no obligation), click the link.

Offline Marketing Materials:

• Direct marketing packages (customized to fit your needs, goals and budget)
• Brochures, letterhead and business cards
• Catalogs
• Newsletters
• Special reports
• Annual reports
• White papers
• Case studies
• Presentations
• Speeches
• Workshop or Training materials (everything from Registration to Presentation)
• Video scripts
• Media Releases
• Media packets
• Interview questions
• Articles
• PowerPoint or Keynote presentations
• Worksheets, evaluations, workbooks
• Rewriting or repurposing current content

Click the link to schedule your own no-obligation copywriting services consultation (did I mention it’s free?)

How to get the exact copywriting services you need:

Copywriting Services by Retainer: This is perfect for small to medium businesses such as Website designers, business coaches or independent professionals who have an ongoing need for copywriting for themselves or their clients.  Monthly retainer fees are provided on a per-slot basis. (Note: I only offer 4 open slots per month to ensure that you get my full attention to your project.)  The retainer guarantees that your project receives top priority during the slot you’ve booked, and that work on your project will begin within 24 hours (or as soon as I receive the necessary materials, forms and/or information from you to begin working).  This is an excellent investment if you have more than one project you’re working on at a time, or have different deadlines or your own clients need copywriting services, and you want to be able to provide them ‘in-house’ as a part of your branded services. Clients who book a retainer slot receive a 15% discount on the total project fee.

Interesting in finding out more? Click the link for a free 60-minute, no obligation copywriting services consultation, to discuss your needs.

Copywriting Services by the Project: This is perfect for small to medium businesses and entrepreneurs who only have one or two projects at a time.  Because my fees are set on a per project basis, you always know exactly what to budget for – and there’s no worries the project will drag on (to pad the hours)… Plus you’ve got my 100% guarantee – that your work will be done quickly and to your satisfaction… By the way, book two complementary projects at a time (a special report and landing page, for example, or letterhead, business cards and a brochure ) and get 10% off the total project fee.

Ready to talk about what you need and want? Click the link to set up your own copywriting services consultation. It’s free, there’s no obligation, and I’ll be happy to answer all your questions.

Copywriting Services along with a One-on-One Intensive: This is perfect if you’re a solopreneur, independent professional such as a real estate agent, coach, consultant, speaker, financial planner, attorney, author, etc. and you feel like your message is getting lost in the crowd or doesn’t express the truth or the value about who you are and what you offer.

This solution goes beyond creating a strong differentiation in your market.  We will take your current message and drill down until  you end up with powerful, focused marketing message that you can use in every aspect of your sales and marketing efforts. You leave with:

• A strong and compelling draft of your core marketing message
• A positioning statement that clearly describes what makes you unique and differentiates you in your market
• 5 to 10 enticing ‘Conversation Starters’ – that let you feel cool, calm and confident when someone asks you the dreaded ‘What do you do?” question, so they almost feel compelled to find out more
• A clarified vision statement that describes what your vision for your future is
• A 12-month marketing strategy blueprint – that walks you step-by-step – through the most effective marketing plan that works for you, based on your strengths, your business goals and your market
• Rewrite of a current sales letter, landing page copy, special report or other marketing tool using your new core message to start attracting new customers or clients right away

Got questions? (Of course you do!) So click the link to schedule your copywriting services consultation.  There’s no obligation, it’s totally free, AND I’ll even record our call so neither of us has to take notes, and you can use the ideas we talk about!)

Copywriting Services done with a Small Group Workshop: This is perfect for nonprofit organizations, or if you’re a small to medium sized company that wants to train team members how to write compelling copy while maintaining the core message.  This is a fast-paced workshop where we take your current copy – sales letters, donation letters, fundraising campaigns, social media marketing campaigns – and break it down, element by element.  I’ll show your team exactly how to create better, stronger, action-oriented copy that grabs the attention of your prospect, and walks them through the steps you want them to take. Your entire team learns how to stay on message, write with complete clarity and focus using the language of your prospects or donors.  We’ll also go over how to beat writer’s block, how to write faster and better, and how to leverage social media to create evangelists for your brand.

To find out more, get details about the different types of small groups workshops I’m doing in 2010, or just want to ask questions to see if this is right for your organization, just click the link to schedule a free, no-obligation copywriting services/small group consultation.