Do you need a book marketing plan for your book?    Are you worried, because, after all, you’re a writer not a marketer? Well, have no fear – cause that’s why we’re here…

So, let’s get cracking – and by the way, if you’ve got other ideas about marketing your book, or have tried things that have worked – or haven’t – we’d love to hear from you!

Step 1: Defining your book’s universe

Hannah and I decided to start by defining our book marketing universe.  So the first step, was getting clear about who we’re writing this book for, and how we wanted to find them – and have them find us.

We’re also thinking about people who are already doing this work – working on safety issues for women – because we want to help spotlight their work whenever possible.

And of course, we need to think about how we’re going to market the book.

So we started by defining our universe.

For us, we decided our blog was going to be the ‘center’ of our universe, and everything we do will flow out from it and come back to it.

We also decided we wanted to use social marketing, and what makes the most sense for our readership is Facebook, Twitter and LinkedIn, because that’s where we’re going to find our readers, our partners and make new connections.

We’re also going to be hooking up with various groups and writers’ communities, and we’ll appreciate any and all comments, ideas and support.

And of course, we’re going to be finding and commenting on forums, groups, and the blogs of people whose work is making a difference in women’s lives.

Now what about you?  As a writer promoting your book, what’s your book’s universe? Where do you go to find your readers? Who are your partners, supporters and friends? What’s your marketing strategy?  If you don’t have one, or what you’ve been trying up to now isn’t working, we invite you to follow along with us, and we’ll go through this adventure together!  (If nothing else, you’ll be able to learn from our mistakes!)

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