There’s no doubt about it… sex sells.

On the street, on the big screen, in books and undoubtably on the Internet.  And of course, when it comes to celebrities all around the world, being ’sexy’ is a very important part of the whole ‘package’.

But you may be a little surprised to be reading an article about making your marketing ’sexy’.

Most people don’t think of marketing as being ’sexy’. They usually think of marketing as a ‘necessary evil’.  Or as something that’s deadly dull and boring.  Or as something that makes them uncomfortable.

If that sounds like the way you feel about your marketing, I’d like to invite you to look at it from a different angle.

First of all, why do you market?

If you said ‘To get more work’, or ‘to find new clients’ or ‘to make more money’… imagine Simon just buzzed you off the stage of American Idol.

Marketing isn’t about getting more work, it’s about getting the right kind of work.

It’s about working on the kinds of projects you want to work on, with the people you want to work with.

Marketing isn’t about following cookie cutter tactics.

It’s not about trying to get people to sign up for your e-book, your special report or your autoresponder so that you can keep promoting your products or services from then on.

Marketing shouldn’t be about playing small.

Your marketing should be about who you are, what you stand for and what makes you – uniquely YOU.

And when it is… when you’re willing to step out of the shadows, to talk about the things you’re passionate about, and about why you’re doing what you’re doing… it’s sexy.  And it attracts the kinds of people who resonate with your message, and who are drawn to working with you.

And that’s what your offer should be all about.

Your offer needs to focus on what the ultimate value to your customer or client is.  It should be all about the light at the end of the tunnel. About giving the person buying it the end result they really want. Solving a problem, ending a pain, doing something better, faster, stronger tomorrow than they can do today.

It’s not about lies, or hype or making empty promises.

It’s about how you show up at the end of the day – and how you offer what you offer to the world.

See what I mean?  Sexy.