Archive for December, 2009

The ABC’s of Publicity

Saturday, December 26th, 2009 at 6:14 am  
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Do you know your ABC’s when it comes to getting the publicity you need for your book, your business or yourself?

First of all, no matter what business you’re in, getting current publicity is vitally necessary… If you’re not entering into the conversation, if you’re not on top of what’s in the news as it relates to your topics of expertise… then you’re going to be left behind.

And this is especially true and important if you’re an author working on your book.

If you’re not staying out in the public’s eye, and talking about what’s going on from your status as an expert, and letting people know how what’s going on is going to impact them, then you’re going to become yesterday’s news – and the world will move on without you.

Look, publicity is an investment – because once you’ve gotten the publicity, doors will open for you, and other opportunities will fall into your lap.

So let’s look at the ABC’s of Publicity that will help you promote your book… Read the rest of this entry

Do you need a ghostwriter?

Monday, December 14th, 2009 at 4:37 am  
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This is a question that a lot of aspiring authors probably ask themselves… especially if they’re sitting in front of a blank screen, watching the cursor blinking mockingly at them… Or if they’re so busy running their businesses, or their medical practice and they find it difficult to actually find the time to sit down at a keyboard and create a manuscript… A full length non-fiction manuscript can take between 200 and 400 hours of work – and that’s just the writing.  It doesn’t include the background research, interviewing the client or other people, and creating the proposal (something that needs to be done even if you’re self-publishing)… Read the rest of this entry