Archive for August, 2009

Creating Community… Not Followers (Social Networking Rant)

Sunday, August 9th, 2009 at 7:58 pm  
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Are you using social networking or social media in your marketing mix?

If so, you probably know that twitter was recently the victim of a DOS (Denial of Service) attack.  Earlier today I read a blog post by Michelle MacPherson – an expert in social media networking – called Why Social Media Sucks, which got me thinking about it – especially because right now it’s the “next big thing” and it seems like everyone and their brother is on the bandwagon about how social media can make or break your business.

It’s no secret that the world of media and marketing has changed. Read the rest of this entry

What You Need to Know About Search Engine Optimization (Part 3)

Saturday, August 8th, 2009 at 6:19 pm  
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This is the third and final article in this series on What You Need to Know About SEO.  If you missed part 1 or part two, click the links.  (What You Need to Know About SEO Part 1) or (What You Need to Know About SEO Part 2).  Now with Part 3, we’re going to go more in depth about what basic SEO strategies you can do on your own, before having your Web guy do the more in-depth stuff, or outsourcing the rest of it.

Let’s talk about your Website Structure

No matter how create you consider yourself to be, or how creative your business is, when it comes to the structure of your Website, it’s important you follow one important rule: Always make sure visitors to your Website find what they’re expecting to find, in the places they expect to find it.

What that means is: Read the rest of this entry

What You Need To Know About Search Engine Optimization (Part 2)

Saturday, August 8th, 2009 at 12:22 pm  
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Part one of this article gave an overview and definition of Search Engine Optimization. In case you missed it, you can read it here: What You Need To Know About SEO. In this second article, we’re going to talk about the easy DIY things you can do to optimize your writing or author’s Website for the search engines to send more traffic to your site.

Let’s start with the the importance that Meta Tags, Page Titles, Descriptions and Keywords have in optimizing your Website or blog for the search engines… Read the rest of this entry

What You Need To Know About SEO (Search Engine Optimization) – Finally

Saturday, August 1st, 2009 at 3:41 am  
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We all know that we need to use Search Engine Optimization to send more traffic to our Websites and help bring the best, high-paying clients to our doors. But knowing exactly what SEO tactics are right for your Website can be confusing – which is why I wrote this article for you.

The Source of 80 Percent of Your Traffic Comes from Here

Did you know that for most businesses – about 80 percent of the traffic coming to your Website comes from the 3 major search engines – Google, Yahoo! and MSN?

That’s great news – because it means people can find you easily.

It’s also bad news – because if you don’t understand how to optimize your Website for the search engines – and yet still make it interesting and relevant for the people who are searching for you – then you’re likely to be lost in the crowd – hidden in and among your competition. Read the rest of this entry