Vodcasting – the new podcasting

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In he last article, we talked about podcasting as a way for you to create quality, meaningful content and creating connections with your audience as well. In oday’s article, I’m going to alk about ‘vodcasting’ -what it is, and why … Continue reading

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Creating meaningful connections with your audience

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There are many different types of content marketing you could be doing to help spotlight your books, which would be perceived as ‘valuable’ by your readers, customers, clients or prospective customers, and also help you to creating meaningful connections with … Continue reading

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What are the benefits of podcasting for authors?

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If you’re an author, you may be wondering if it’s worth the trouble to learn about podcasting, or vodcasting (which is catching on quickly), and you can read more about it in this article called: Vodcasting, the New Podcasting. In … Continue reading

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Who Are You Writing For?

Folegandros private beach

If you read my blog regularly, you’ve noticed I’ve been gone for a few months… I haven’t posted on any of my Websites (and except for some personal updates on Facebook for friends and family members), I’ve not taken any new writing jobs for clients either.

If we’re not connected on Facebook, I’ll just say that my youngest son has been very, very sick and battling cancer. All of my energy, focus and time have been on him, helping him to deal and heal.

Every now and then, I’ve checked the updates from WordPress, which mostly showed comments on this site and a couple of others – primarily from spammers. (I’ve felt frustrated and a little depressed by that actually – because I’ve gotten over 17,000 comments!)

And it got me thinking… Who am I writing for? What is it that you want from me – what are your biggest questions, frustrations or blocks that are holding you back in your writing or content?

And that led to the next question, who are YOU writing for?

Whether you’re a small business owner, a freelance writer, a coach, or an author… chances are you need to create content on a continual basis.

But have you ever really sat down and thought about who you’re REALLY writing for?

Do you have a clear picture in your head of who they are? (By the way, I recommend you break that down even further, and create an avatar of ONE person – your ideal reader or client or customer.)

I recommend you get really clear about who that is, and really make an effort to ‘connect’ with that person…

I want you to create a picture of who that person is… and what they’re struggling with.  What are they stuck with? What answers are they looking to you to help them solve?

I’m not expecting you to suddenly feel an ‘inner shift’ and change everything you’ve been writing up to now. Maybe you don’t need to do this at all… Maybe you’re already aligned with your ideal readers or clients or customers. Maybe you’re already completely clear on what you need to be writing about to increase their connection to you and their engagement with you.

But if not, check back. Because that’s what I’m going to be writing about next week. I’ll share some tips, strategies and ideas for connecting to your ideal readers and creating content they want to read and will act on!

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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What Makes a Great Writer Also Makes Remarkable Books

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Have you ever wondered what makes a great writer? Or how they create such remarkable books that sell thousands -  or millions – of copies? When it comes to writing your run-away best-selling book- (and, let’s be honest- that’s what … Continue reading

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Creating Content that People Actually Read

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  It’s not easy to create content that people actually read. There are several reasons for this, including: More people than ever before putting sites up There is more competition for your readers’ attention There’s a lot of garbage out … Continue reading

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Do You Ever Get Tired of Technology Issues?

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Okay, this is going to be a personal rant. So if you hate them, feel free to browse through the categories, articles or posts and just ignore this one. I’m just wondering if you ever get tired of technology issues? … Continue reading

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An ‘Idea’ for a Book isn’t a ‘Book Concept’ Here’s Why

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So, I just got off the phone with someone who is exploring whether or not he wants to work with a ghostwriter. He shared his idea for a book, which was basically a story which, to preserve confidentiality, I’m going … Continue reading

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Book Marketing Plan Step 4: Keyword Research

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What do keywords have to do with Book Promotion anyway? In Step 4 o our book marketing plan, we’re going to talk about why and how you should do keyword research. First the why: You want to choose your keywords … Continue reading

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It’s not too late to market for the holidays

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Halloween is fas approaching… It’s almost Thanksgiving in Canada… So no matter where you are in the world, it’s not too late to market for the holidays. If you want to do some marketing for the holidays, you’ve got several … Continue reading

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Book Marketing Plan Step 3: Decide on Your Issues

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  This post has been updated to reflect the lastest information about creating your own book marketing plan. You’ll find the links to the step 1 and Step 2 a ittle further down in this article. Book Marketing Plan Step … Continue reading

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Book Marketing Plan Step 2: Choose Your Topics

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For authors: Step 2 in creating your own book marketing plan. Continue reading

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Book Marketing Plan Step 1: Define Your Universe

The journey of two intrepid authors who are going down the path to market their books. Continue reading

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Creating a Book Marketing Plan

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Are you an author who’s got questions about how to create a book marketing plan for your book? Are you thinking about self-publishing your next book? Do you have questions about what to do first, or how to sell your book on Amazon? If so,you’ll want to follow along with this series of posts, as we walk you through the planning and follow-through of creating a book marketing plan. Continue reading

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Are you marketing with your own newsletter?

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Read on to get my Top 5 Tips for Marketing with Your Own Newsletter. Continue reading

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How Sexy is Your Offer? (Seductive Marketing Strategies that Work)

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Like beauty, ‘sexy’ is in the eye of the beholder. But, having said that… There’s no doubt about it… sex sells. On the street, on the big screen, in books and undoubtably on the Internet.  And of course, when it … Continue reading

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Creating Success in 2010

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2010 has started off with a bang -  as my grandfather used to say, “I’m already busier than a one-armed paper hanger with a case of hives…” If you’re one of the ‘tens of readers’ of  my blog, (as one … Continue reading

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The ABC’s of Publicity

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Do you know your ABC’s when it comes to getting the publicity you need for your book, your business or yourself? First of all, no matter what business you’re in, getting current publicity is vitally necessary… If you’re not entering … Continue reading

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Do you need a ghostwriter?

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This is a question that a lot of aspiring authors probably ask themselves… especially if they’re sitting in front of a blank screen, watching the cursor blinking mockingly at them… Or if they’re so busy running their businesses, or their … Continue reading

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What are you thankful for?

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On this very special holiday weekend, (at least for those in the U.S.), part of the tradition is to take a little time to think about what you’re the most thankful for… And even though I’m not in the states, … Continue reading

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So what is a community anyway, and why does it matter to your business?

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  In my last post called “Creating Community, Not Followers – a Social Media Rant” I asked you if you were using social media as part of your marketing/advertising strategy.  This is part two of this social media series – … Continue reading

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Creating Community… Not Followers (Social Networking Rant)

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Are you using social networking or social media in your marketing mix? If so, you probably know that twitter was recently the victim of a DOS (Denial of Service) attack.  Earlier today I read a blog post by Michelle MacPherson … Continue reading

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What You Need to Know About Search Engine Optimization (Part 3)

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This is the final chapter in the series of articles about DIY Search Engine Optimization strategies. I give you a list of the basic steps you can do yourself to improve the traffic you get to your Website or blog. Continue reading

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What You Need To Know About Search Engine Optimization (Part 2)

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Search Engine Optimization (SEO) is the process you use to rank higher on natural search engine results pages. Although it can be very technical, and there are times it’s a good idea to hire an expert, there are also things you can – and should – do yourself first. This is the second in a three-part article, and we go into what you can do first. Continue reading

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What You Need To Know About SEO (Search Engine Optimization) – Finally

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Are you confused by Search Engine Optimization (SEO) tactics and strategies? Do you find there’s just “TMI” – (too much information) out there – which is confusing, contradictory and complex? Have you decided you’d rather just leave things as they are and move on to something else on your To Do List? This 3-part article on SEO can help put everything in perspective and put you back in the driver’s seat. It explains what you can do yourself, and what you should consider having someone else do. Continue reading

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3 Ways To Make the Economic Downturn Work for You – and Increase Profits

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You can’t turn on the television, pick up a newspaper or go online today without hearing something about the economy and how sales are down across nearly all industries, in all markets and in just about every niche.  I hear … Continue reading

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What Does a Ghostwriter Do?

What exactly does a ghostwriter do – and how can they help me write my book? This is a question I get asked a lot by people who want to write a book, but aren’t sure they’ve got the time or ability to write it themselves.

You probably already know that writing a book and becoming a published author is one of the best ways to create credibility, build your brand and establish your expertise in your niche or industry.

But writing a book is hard work. And if – on top of writing your book -  you’re also busy running a business or a practice, or doing other things, you might not have the time and energy required to devote to writing your book alone.

Which is why so many people – including professional authors, celebrities, business professionals, speakers and coaches routinely hire the services of a professional ghostwriter.  (Did you know?  Hollywood uses more ghostwriters than the entire book and newspaper industry… combined!)

When you hire a ghostwriter you’re adding an expert to your team – someone who’s on your side, understands the process and can help you turn your ideas into a completed manuscript – listing you as the author.

My job as a ghostwriter is to take care of all the details of your book – to take the big idea you have, the chapter titles you’ve struggled with, your outlines, all the beginnings you’ve struggled with, the endings you’ve probably changed so many time… and help you create a finished, polished product… One that engages, empowers and excites your readers.  (In other words, it’s my job to make you look brilliant… to showcase your expertise and position you as “the” expert in your industry or niche.)

Here’s What a Ghostwriter Does Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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Do You Know Who Your Ideal Client Are and What They Want? (My 5 Fav Market Research Methods)

If you’re thinking about launching a new product or service, or you want an idea of how to position your products or services, or even if you want to find out more about who your ideal clients are, there’s nothing like doing some hands-on marketing research to get those answers.

Market research can also provide critical information about the buying habits, needs, preferences, and opinions of current and prospective customers.

While there are many ways to perform market research, here are my favorite five basic methods: surveys, focus groups, personal interviews, observation and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques are best for your business. Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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This Just In: I’m the New Travel Editor for Phenomenal Magazine!

Whoo hoo! This is a position I’m very excited about. If you don’t know it yet, you’re in for a very pleasant surprise – because Phenomenal Magazine lives up to its name!

Our Publisher, Gina McGowan Cade is someone to watch – she’s got a big vision for Phenomenal that I’m thrilled to be a part of.

This means that I’ll be looking for a stable of travel writers coming up soon.  (If you’re a member of the Writer’s Business Academy, the announcement will be posted in the student’s center.

I’m working on the editorial calendar for the travel section, and we’ve got some really exciting things coming up!  Stay tuned for more!

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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Is Your Sales Message or Process Delivered on a “Need to Know” Basis?

I was watching a spoof of a spy movie with my guys the other night, and one of the good spies said to the bad spy “I could tell you, but then I’d have to kill you…” and I started thinking that for some businesses, that’s exactly what their sales process is like.  A big secret that’s on a “need to know” basis – and apparently, they don’t think all their employees “need to know”…

The problem with that approach is, something is going to get killed all right…

Your profits.

When it comes to the message you want your customers to get, it shouldn’t be a secret – especially not from your employees – any one of whom could be the “first point of contact” with a customer.

If you want to make more sales, more often… If you want happy customers who go around telling everyone they know how wonderful you are…

If you want to build a brand that endures over time, an unstable economy and in spite of what your competition does…

Then one of the most important things you can do is to make sure that every single employee understands your sales message, your products or services, and your sales process… And they need to be able to answer any question, problem or concern your customers might have along the way.

Here’s why that’s so important… Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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Why You Need A Ghostwriter Who’s A Promotion Expert Too

I spent about an hour on the phone this morning, talking to a woman who’s launching her new book at the end of the month. A friend of mine asked me if I could do a little consulting, to help give her some ideas for promoting her book.

This is one of those things I love doing, partly because I love the way the energy and excitement starts flowing during the brainstorming process.

But the other reason I love it is because I’m good at it.

I’m not sure if it comes from the days when I worked for a variety of nonprofit organizations and we had to design special events – and the publicity campaigns that went along with them – on little or no budget, or if figuring out ways to get positive publicity is just one of my strengths, but either way, helping clients get the publicity they need, want and deserve is a whole lot of fun!

Take today’s session for example… We came up with a solid strategy for her to sell several thousand books – very quickly and with little effort… Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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How to Turn Your Email Autoresponder into a Conversation with Your Customers

If you’re not using your emails to your prospects, customers and clients as an opportunity to start a conversation, you’re losing more than money.  You’re also losing an opportunity to create an on-going dialog where they tell you what they like – and don’t like – about your brand, your products and your services.

And you’re putting your business’s good name at risk – because any time there’s a problem, if your customers don’t think you’re listening to them, they’ll happily go out onto the Internet highway and tell as many people as they’re connected with to stay away from you.

The good news is, it’s not that difficult to turn your autoresponder program – and your emails – into a two-way dialogue  that  ends up building a better relationship between you and your clients.  The first thing to remember is the copy itself. Make sure you’re using the right “voice” – it needs to be authentic and real and, even if it’s written by a copywriter, should make each person reading it feel like you’ve written it just for them.  Keep your emails conversational and interesting.  Let a little of your personality show through.  Let people feel like they’re getting a look “behind the scenes” from time to time. Everyone likes to feel like they’re part of the “inner circle” – and the more special they feel, the more trust and loyalty you’re going to inspire – and the better relationship you’ll be building. Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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Marketing How-To: 5 Steps To Add Holidays to Your Marketing Mix

If you’re in business selling products or services to customers in the U.S., chances are you offer some kind of sale or promotion during three three major holidays – Thanksgiving, Christmas and Easter.  Maybe you also include Halloween and New Years.

But what about the other holidays, special occasions and recognized national or international days or events? Continue reading

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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How to tell if You Need a Ghostwriter

If you’ve never used a ghostwriter before but you’ve got an idea for a book, a screenplay or other project in the works, you may be wondering if you need one – or even want one.  Chances are you’ve got some questions…

Are You Worried Because You’re ‘Not a Writer’?

You’re very good at what you do… Maybe an expert even… And no one knows their way around your niche or industry exactly like you… But you don’t consider yourself a writer… And the thought of having to sit down in front of your computer screen and write 280 to 300 pages of text gives you the willies… And you think you’d rather have a root canal with no anesthesia than have to figure out how to organize all the information into readable, interesting sentences, paragraphs and chapters…

Working with a professional ghostwriter means you’ll create a professional, well-written manuscript – a product that you can be truly proud to put your name on.

And even if you are a writer… and you’re writing outside your particular area of expertise or genre, think of the advantage of having an experienced, published writer on your team, helping you to organize your thoughts and give you the added assistance you need to create a fabulous book that showcases you in the best possible light.

Do You Have Really Excellent Spelling and Grammar Skills?

One thing Mrs. Peterman (5th grade English Teacher) got right when it comes to writing your book, manuscript or screenplay – spelling and grammar are vitally important.

Whether you’re writing a fiction or non-fiction book, potential agents, editors and publishers are all going to be going over your manuscript with a fine-toothed comb – and spelling and grammar errors are big No-No’s.  Simple mistakes make you look incompetent.

Hiring a professional ghostwriter means you don’t have to sweat the small stuff like commas, apostrophes and double negatives.

Do You Want to Have to Try Writing Your Book or Screenplay or Project All Alone?

It can be tough – really tough to have to sit in front of your computer every single day and, and find the time to write your book.  Many of my clients tell me they dreaded it, and many of them complained of ending up with a bad case of Writer’s Block (which I understand can be compared to having a bad case of food poisoning.)  Why put yourself through that kind of mental and emotional torture when you don’t have to?

Hiring a professional ghostwriter means your project is worked on and completed with enthusiasm, passion and sheer enjoyment – plus… when all’s said and done, you still get all the credit, adulation and praise… and why not? You deserve it!

Do You Have a Deadline or Other Time Constraints?

If you’ve got an idea for a book, a screenplay or other project and time is an issue, hiring a ghostwriter can take the pressure off you – especially if you’ve got a business to run, a family to take care of, or other things gong on in your life.  Hiring a ghostwriter also means you’ll get your project finished on time and on schedule.


Isn’t There Just Something Else You’d Rather Be Doing With Your Time Than Spending It Chained to Your Computer?

You know, one thing I’ve learned is that life is short.  And we just never know what’s going to happen.  So unless your favorite thing to do is sit down in front of your computer, staring at a blank piece of paper (or little flashing thingie on your computer screen that looks like a piece of paper)… Why waste your time doing something you don’t know how to do, and don’t want – or need to learn?

Hiring a ghostwriter means you get to do the things you want to do, and love to do, and spend more time with the people who are most important to you… And still know that your book, screenplay or project is getting done on time, and is being written the way you want it written – and it will still be your book when it’s done.

So, if you’ve still got questions about what (tedious, mind-sucking) services a ghostwriter can provide for you, and how cost-effective it really is, please feel free to send me an email and let’s set up a free half-hour consultation – there’s no cost or obligation whatsoever, and I’m happy to answer any questions you want to throw at me!

But what it boils down to is… Why NOT hire a ghostwriter for your next project?

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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Welcome to Cheryl Antier.com

Hi! My name is Cheryl Antier and I’m a writer (copywriter, ghostwriter and travel writer mostly).  I’m also the director of the Writer’s Business Academy – an online distance learning center for professional writers and authors who are looking for a flexible and alternative method of continuing their professional development into the business side of their writing business.

If you’d like more information about how to make money as a writer, please check it out here: Writer’s Business Academy.

If you’re looking for a copywriter, ghost writer or travel writer, feel free to look around this site.

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
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