Who Are You Writing For?

Folegandros private beach

If you read my blog regularly, you’ve noiced I’ve been gone for a few months… I haven’t posted on any of my Websites (and except for some personal updates on Facebook for friends and family members), I’ve not taken any new writing jobs for clients either.

If we’re not connected on Facebook, I’ll just say that my youngest son has been very, very sick and battling cancer. All of my energy, focus and time have been on him, helping him to deal and heal.

Every now and then, I’ve checked the updates from WordPress, which mostly showed comments on this site and a couple of others – primarily from spammers. (I’ve felt frustrated and a little depressed by that actually – because I’ve gotten over 17,000 comments!)

And it got me thinking… Who am I writing for? What is it that you want from me – what are your biggest questions, frustrations or blocks that are holding you back in your writing or content?

And that led to the next question, who are YOU writing for?

Whether you’re a small business owner, a freelance writer, a coach, or an author… chances are you need to create content on a coninual basis.

But have you ever really sat down and thought about who you’re REALLY writing for?

Do you have a clear picture in your head of who they are/ (By the way, I recommend you break that down even further, and create an avatar of ONE person – your ideal reader or client or customer.

I recommend you get really clear about who that is, and really make an effort to ‘connect’ with that person…

I want you to create a picture of who that person is… and what they’re struggling with.  What are they stuck with? What answers are they looking to you to help them solve?

I’m not expecting you to suddenly feel an ‘inner shift’ and change everything you’ve been writing up to now. Maybe you don’t need to do this at all… Maybe you’re already aligned with your ideal readers or clients or customers. Maybe you’re already completely clear on what you need to be writing about to increase their connection to you and their engagement with you.

But if not, check back. Because that’s what I’m going to be writing about next week. I’ll share some tips, strategies and ideas for connecting to your ideal readers and creating content they want to read and will act on!

If there are links in the post above, they may be ‘affiliate links’. This means if you click on the link and make a purchase, we will receive an affiliate commission. However, we only recommend products or services we believe will add value or be of use to you, our reader. Still, please do your own due diligence, because when it comes to your business, you know best what you need, and we accept no liability of any kind for the decision you make!
Posted in Connecting with your ideal readers, Creating a Clan | Tagged , | Leave a comment

What Makes a Great Writer Also Makes Remarkable Books

This gallery contains 1 photo.

Have you ever wondered what makes a great writer? Or how they create such remarkable books that sell thousands -  or millions – of copies? When it comes to writing your run-away best-selling book- (and, let’s be honest- that’s what … Continue reading

More Galleries | Leave a comment

Creating Content that People Actually Read

This gallery contains 1 photo.

  It’s not easy to create content that people actually read. There are several reasons for this, including: More people than ever before putting sites up There is more competition for your readers’ attention There’s a lot of garbage out … Continue reading

More Galleries | Leave a comment

Do You Ever Get Tired of Technology Issues?

This gallery contains 1 photo.

Okay, this is going to be a personal rant. So if you hate them, feel free to browse through the categories, articles or posts and just ignore this one. I’m just wondering if you ever get tired of technology issues? … Continue reading

More Galleries | Leave a comment

An ‘Idea’ for a Book isn’t a ‘Book Concept’ Here’s Why

This gallery contains 1 photo.

So, I just got off the phone with someone who is exploring whether or not he wants to work with a ghostwriter. He shared his idea for a book, which was basically a story which, to preserve confidentiality, I’m going … Continue reading

More Galleries | Leave a comment

Book Marketing Plan Step 4: Keyword Research

This gallery contains 1 photo.

What do keywords have to do with Book Promotion anyway? In Step 4 o our book marketing plan, we’re going to talk about why and how you should do keyword research. First the why: You want to choose your keywords … Continue reading

More Galleries | Leave a comment

It’s not too late to market for the holidays

This gallery contains 1 photo.

Halloween is fas approaching… It’s almost Thanksgiving in Canada… So no matter where you are in the world, it’s not too late to market for the holidays. If you want to do some marketing for the holidays, you’ve got several … Continue reading

More Galleries | Leave a comment

Book Marketing Plan Step 3: Decide on Your Issues

This gallery contains 1 photo.

  This post has been updated to reflect the lastest information about creating your own book marketing plan. You’ll find the links to the step 1 and Step 2 a ittle further down in this article. Book Marketing Plan Step … Continue reading

More Galleries | Leave a comment

Book Marketing Plan Step 2: Choose Your Topics

This gallery contains 1 photo.

For authors: Step 2 in creating your own book marketing plan. Continue reading

More Galleries | Leave a comment

Book Marketing Plan Step 1: Define Your Universe

The journey of two intrepid authors who are going down the path to market their books. Continue reading

More Galleries | Leave a comment

Creating a Book Marketing Plan

This gallery contains 1 photo.

Are you an author who’s got questions about how to create a book marketing plan for your book? Are you thinking about self-publishing your next book? Do you have questions about what to do first, or how to sell your book on Amazon? If so,you’ll want to follow along with this series of posts, as we walk you through the planning and follow-through of creating a book marketing plan. Continue reading

More Galleries | 1 Comment

Are you marketing with your own newsletter?

This gallery contains 1 photo.

Read on to get my Top 5 Tips for Marketing with Your Own Newsletter. Continue reading

More Galleries | Leave a comment

How Sexy is Your Offer? (Seductive Marketing Strategies that Work)

This gallery contains 3 photos.

Like beauty, ‘sexy’ is in the eye of the beholder. But, having said that… There’s no doubt about it… sex sells. On the street, on the big screen, in books and undoubtably on the Internet.  And of course, when it … Continue reading

More Galleries | Leave a comment

Creating Success in 2010

This gallery contains 1 photo.

2010 has started off with a bang -  as my grandfather used to say, “I’m already busier than a one-armed paper hanger with a case of hives…” If you’re one of the ‘tens of readers’ of  my blog, (as one … Continue reading

More Galleries | Leave a comment

The ABC’s of Publicity

This gallery contains 1 photo.

Do you know your ABC’s when it comes to getting the publicity you need for your book, your business or yourself? First of all, no matter what business you’re in, getting current publicity is vitally necessary… If you’re not entering … Continue reading

More Galleries | 1 Comment

Do you need a ghostwriter?

This gallery contains 1 photo.

This is a question that a lot of aspiring authors probably ask themselves… especially if they’re sitting in front of a blank screen, watching the cursor blinking mockingly at them… Or if they’re so busy running their businesses, or their … Continue reading

More Galleries | Leave a comment

What are you thankful for?

This gallery contains 1 photo.

On this very special holiday weekend, (at least for those in the U.S.), part of the tradition is to take a little time to think about what you’re the most thankful for… And even though I’m not in the states, … Continue reading

More Galleries | Leave a comment

So what is a community anyway, and why does it matter to your business?

This gallery contains 1 photo.

  In my last post called “Creating Community, Not Followers – a Social Media Rant” I asked you if you were using social media as part of your marketing/advertising strategy.  This is part two of this social media series – … Continue reading

More Galleries | Leave a comment

Creating Community… Not Followers (Social Networking Rant)

This gallery contains 1 photo.

Are you using social networking or social media in your marketing mix? If so, you probably know that twitter was recently the victim of a DOS (Denial of Service) attack.  Earlier today I read a blog post by Michelle MacPherson … Continue reading

More Galleries | 1 Comment

What You Need to Know About Search Engine Optimization (Part 3)

This gallery contains 1 photo.

This is the final chapter in the series of articles about DIY Search Engine Optimization strategies. I give you a list of the basic steps you can do yourself to improve the traffic you get to your Website or blog. Continue reading

More Galleries | Leave a comment